In these days of the internet every business can benefit from finding out as much as they can about their market, including their competitors. B to B services and B to C have an established presence on the net.
You can valuably use a marketing researcher to find the info you are looking for. An employee in Sierra Leone will be able to spend all day searching and gathering, collating useful information and presenting it in a useful format for you to make essential business and marketing decisions.
Example
Clive works from the office in Sierra Leone for a UK based company who specialise in providing print and stationary products, including design work.
He has the task of surfing the internet using keywords to bring up competitors as well as customer details. He enters into a spreadsheet, the phone and email data together with a description of the profile of the company or customer. Submitting this information on daily and weekly basis to his boss, gives the company he works for a rich list of potentially valuable clients.
Clive may also be given standard E-fliers to send to these potential clients.
Sometimes he is asked to send an invitation to other compatible web sites to share reciprocal links. This is the cheapest and one of the most effective ways to be discovered by your customers on the internet and to improve your ratings on Search Engines